Vrijeme potrebno za čitanje… 1 min
U Kongresnom centru Antunović, u organizaciji Visokog učilišta Algebra 13.05.2016. je održana cjelodnevna konferencija “Od digitalnog marketinga do marketinga digitalne ere”
Nova članica ALPHA-M Ekipe… Anja i moja malenkost pozorno smo pratili ukupno 14 predavača.
Organizacija je bila izvanredna (“Coffe break”-ovi su bili odlični), sve je bilo po planu i programu i naučili smo mnogo zanimljivih i korisnih stvari.
Popis predavanja i predavača:
“Trends and Strategies in Integrated Digital Marketing Campaigns” – Davor Runje
“Marketing Automation” – Velimir Žagar
“Marketing is about values: From “unclean” Facebook comments to “clean” data for profiling” – Sandro Skansi
“Theory of Internet Behavior” – Boris Šurija
“Advertising through Content” – Ivan Brezak Brkan
“Rise of trusted content in social media and what it means for brands” – Shagorika Heryani
“Mobile Apps in Digital Strategy” – Luka Abrus
“Building the largest eCommerce Platform in Region: Abrakadabra.hr Case Study” – Tarek Zeitoun
“What does it take to be a World Class Digital Leader?” – Ira Kaufman
“Social Physics: from network science to connection science” – Robert Kopal
“Digital Transformation in Business” – Velimir Srića
“Speech analytics in digital era marketing” – Branimir Dropuljić
“When digital marketing campaigns “become eye-opening” – Goran Klepac
“Unstructured Data Analytics – The Application in Digital Marketing” – Leo Mršić
